How Block aims to help the next 100 million customers adopt Bitcoin

Bitcoin has been around for over a decade, but it is still in its early stages of reaching a wide audience globally. To make it more accessible to the next 100 million people, a self-custody wallet is being built. This wallet aims to provide users with the keys to their money, allowing them to truly own and manage their bitcoin. To bridge the gap between the world of fiat currencies and bitcoin's distributed financial system, partnerships are being formed with exchanges and on/off ramp partners.

The goal of these partnerships is to provide customers with a smooth and transparent buy and sell experience, ultimately helping them navigate between fiat and bitcoin financial systems, no matter where they are in the world. These partnerships will also allow customers to safely withdraw their bitcoin from custodial platforms immediately after purchasing, ensuring that customers truly own their bitcoin in the self-custody wallet being offered.

When selecting partners, a "quality over quantity" approach is being taken. Global and regional reach and depth, including local fiat payment methods, are important criteria. Partners with excellent technical expertise and product design capabilities are preferred to ensure a seamless integration.

The self-custody wallet aims to make self-custody more accessible than ever before. For bitcoin and self-custody to reach its full potential, it needs to be easy to use, and just as easy to protect long-term savings as it is to pay for things and send money to friends and family. Through partnerships, a seamless product experience can be created, allowing customers to find the right on/off ramp service that fits their needs.

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